What do ancient orators like Aristotle and modern icons like Churchill all have in common? They all knew the timeless value of repeating a strong message. No matter, how powerful your message is, research shows it takes on average 5 or 6 exposures to an ad before people take action. A high impact marketing campaign is not just about what you say, but how often you say it.
Ensure Your Ads Are Remembered & Trusted
Experiments in social studies show that the more people see a certain person or hear a certain message the greater their trust grows. The brain recognises the message, sees a pattern, places more value on it and thus pays greater attention to it.
Let’s take an example, look at this random number for ten seconds. 8612791647. Now cover it up and try to write it down. It is pretty difficult, right? But if I asked you to write down your phone number or social security number you probably could. The more times something is repeated the more likely it is to pass from your brain’s short term to long-term memory. Similarly, By repeating an ad campaign several times, the advertiser creates a sense of familiarity. The more times your ad message is repeated, the more likely it will build trust and go from short-term interest to long-term business relationship.
Stay at top of mind
Advertisers achieve this effect after a lengthy campaign that creates awareness to a particular product or service. After establishing brand familiarity and building credibility, advertisers achieve this association by using repetition advertising. Staying at top of mind helps to be the first choice when the potential customer needs the type of service or product you provide. The key is to create the right balance of brand advertising with time specific promotions. If you do it right, you create trust and build the desired reputation.
How can you get repeat ad exposure?
Reaching the same people in your advertising is not as easy as it sounds. How do you know what TV programs, radio shows or magazines they will read? You can segment your audience by probability of engaging with certain media but there are no guarantees. Even if you target a certain radio show, TV series or magazine, it may be days or weeks between each edition. People are more likely to forget and it will take a lot longer for your ads to make an impact.
This is where Max TV offers an advantage. Our condo residents will see your ads on a daily basis and interact with our screens on average 4 times day. Our ads run on a 6-minute loop, 24/7, 480 times a day. Your message can become part of their routine, giving them the repetition, familiarity and trust to take action.
Remember to Take Action
Give our team a call today, to explore more about condo ads and how they can help you create an unforgettable message.
