August 14, 2020

How The Digital Revolution Has Changed Advertising

 

Digital innovations have entered almost every part of our lives. We absorb the day’s events with the scroll of a mouse, not just the swish of a page. Business networking is conducted on keyboards not just conferences and our entertainment is switching from the big screen to the small screen. Advertising is no exception. In this piece, we explore how technology is changing the industry and how you can capitalise on it.

Digital is Disruptive

It is rumoured to be the only business book Steve Jobs had on his shelf and explains why companies who embrace change are the winners and those stuck in their ways are left behind, scrapping for market share in a saturated market. The ‘Innovator’s Dilemma’ by Harvard’s Clayton Christensen, details case studies of how innovation disrupts the status quo with a cheaper, more accessible or superior offering and then grows until the original solution becomes obsolete.

Think ebooks vs paperbacks, mp3s vs CDs. Uber vs taxi cabs. Digital advertising is no different and the greater reach, superior returns and faster execution it offers, has changed the way we promote.

The Psychology of Attention & Engagement

What grabs and keeps our attention? For our survival, our brains are primed to pick out moving objects, vibrant colours and interesting sounds. These snap us out of our thoughts and grab our focus. This is why digital advertising is effective. The immersive sensory experience draws us in, in a way that printed ads simply can’t.

Digital advertising in condos makes particular sense. You can create powerful, interactive ads that not only capture attention but are tailored towards people’s local area. People fast forward through TV ads and flick through social media but in condos, you have a window of undivided attention, in elevators and lobbies, to reach people with your message. High impact at low cost.

 

Embrace The Future or Be Stuck In The Past?

The digital age has transformed how we receive information, how we socialise and how advertise. If you would like your business to lead the way on this transformation, then give us a call and we’d be glad to share stories and stats on why digital condo advertising is the future.

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