The Covid-19 Pandemic changed the face of the economy and the Real Estate Market in Canada. With financial uncertainty and rising concerns for health and safety during transactions, the real estate market became more challenging. In this new reality Real Estate Professionals must be cautious to protect all parties involved in the transaction: the clients, themselves, vendors, and fellow agents. With limited face-to-face meetings, it is crucial to learn new ways of communication that are now available thanks to the wonders of technology. We gathered ten of the most efficient ways that can help Real Estate professionals stay on top of their game and and stay active in Covid-19 real estate market.
Update your communication
Update your website and Social Media Pages with new and relevant information related to COVID pandemic reality. Post information about safety precautions you are using to keep everyone healthy and Virtual Viewing availability. It will give potential clients peace of mind and help them focus on the potential deal, rather than stressing about their health.
Keep in touch with your contacts
Talk to your old clients, your colleagues, your vendors. Find out how they are holding up, do they need any help or information, let them know you are active and ready to answer any questions.
Stay Relevant
Make constant updates through your Social Media pages and email alerts. Post updates about specific neighborhoods; statistics; average prices; new opportunities; and renovation ideas.
Use Technology
Use Virtual Showings to present the properties. You can use your phone to walk through the property, create a Virtual tour, or use 3D interactive property scans.
Live Open Houses
Live open houses can be managed through different platforms. Zoom, Google meetings, Facebook live or YouTube Live. Use the platform that you are more comfortable with and be prepared to answer questions during or after the open house.
Implement Safety Guidelines
If the client insists on seeing the property face-to-face, the online walk-through will help you eliminate the less interesting options and only go to pre-approved ones, where the client showed strong interest. Provide your clients with clear instructions for a safe showing, provide gloves and masks, limit the number of people that come to the property and keep the appropriate distance. If you are uncomfortable walking together, you can wait outside while they tour the house.
Virtual Mortgage Services
Connect with Mortgage brokers that are working online and can provide all the necessary documents without direct physical contact.
Electronic Forms
Use DocuSign to complete all the paperwork virtually. All the parties involved can view the documents at their own time, make comments, discuss over the phone and sign electronically. Your job is to make clients comfortable and keep all parties safe while still being active during this challenging time.
Consistent Communication
Promote results of your current work through all your communication channels. Mention that the property was sold, leased, or bought during Covid -19, while keeping all the safety guidelines. It will present you as an expert in your field and professional and will bring more potential clients your way.
Market yourself
If you can spare a budget, promote your work through paid advertising. With video platforms considered the most effective promotion tools, you can use such innovative platforms as MaXTV Media.
MaxTV Media helps Real Estate professionals reach thousands of affluent condo residents with 15 second video ads running on digital screens positioned in the elevators, parking levels, lobbies, mail rooms and other common areas of the condominiums. Screens are positioned at eye level to promote interaction with the ads running 24/7 in a 6 minute loop. Now, when the majority of the population stays home – digital screens help residents to get updated on condo safety rules and regulations, which gives you an opportunity to grab resident’s undivided attention right at their home.
If you want to know more about our marketing platform, contact our professional team for a free consultation.
